Adbud Tech, a regional technology firm, has launched a cutting-edge AI and computer vision-based system in Nairobi. This system tracks and measures real-time pedestrian and vehicular data.
CEO Stanley Mwangi, highlighted that this system addresses the growing need for detailed traffic and engagement data across various sectors. These sectors include government, FMCG, and retail services.
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Technology Behind the System
The system utilizes cameras, sensors, and custom software to analyze and adjust content in real time. It targets specific demographics and behaviors. This approach allows for personalized messaging, such as altering content based on the time of day to better engage the audience.
Mwangi emphasized the importance of hyper-personalized data in today’s information-saturated environment. In the context of digital billboards and screens being crucial tools for visibility and engagement. The new system enhances analytics, offering precise audience targeting and content optimization.
Granular Data for Pedestrian and Vehicular Movement
Additionally, the system provides granular data on pedestrian and vehicular movement, delivering personalized information based on current and historical behavior. The integrated feedback mechanism allows for immediate content adjustments to maximize impact. Kenya is poised to capitalize on this trend as global spending on digital screen content grows.
The built-in AI algorithm obtains and contextualizes granular pedestrian and vehicular data through the new system. This algorithm serves individuals with personalized information based on their current and previous behavior. Furthermore, in line with global Audience Measurement standards, the system presents higher quality tracking and measurement for interior and exterior movement. This aids in bespoke transit data collection synchronized by time code.
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Moreover, immediate feedback on content performance such as viewer engagement and conversion rates, enables quick tweaks to maximize impact. Ultimately, it is all integrated with other online programs for better coordination and impact.
Fueled by the demand for data and better analytics, global spending on digital screen content is set to grow at an annual rate of 5.18%, reaching a market volume of $24 billion by 2029. Kenya, said Mwangi, is no different, with its busy roads, public buildings, and retail outlets gearing for a piece of the expanding pie.
