BlackRhino VR Makes AR Creation Easy with First African Platform

BlackRhino VR, an Extended Reality Tech Co., has introduced “MediAR,” Africa’s pioneering Augmented Reality [AR] platform, revolutionizing content creation in the creative economy. The user-friendly AR cloud editor employs drag-and-drop technology, reducing the coding learning curve for AR content development. Brian Afande, CEO of BlackRhino VR, highlighted the platform’s aim to empower African youth, broaden their skill sets, and democratize extended reality technologies for socio-economic development.

The platform, designed with a unique revenue-sharing model, encourages content creators and brands to coexist in a digital ecosystem through a pay-per-view service. BlackRhino VR envisions MediAR fostering an Internet economy, creating jobs, alleviating poverty, and contributing to Africa’s development.

Longino Muluka, Head of AR/VR at BlackRhino VR, emphasized the need to integrate XR technology across various sectors for a positive impact on Africa’s economy. The global XR market, valued at USD$29.26 billion in 2022, is projected to exceed USD 100 billion by 2026.

Muluka highlighted the transformative potential of AR in diverse sectors, including the construction industry and education. Shamina Rajab, Managing Director of BlackRhino VR, sees AR’s potential to reshape education by creating immersive learning experiences. Abraham Kyalo, COO, believes AR can revolutionize agriculture by democratizing agricultural insights and empowering farmers to make informed decisions.

Funded by ACP-EU with approximately 180,000 EUR, BlackRhino VR developed MediAR as part of the Ignite Culture program. The program supports creative and cultural businesses in East Africa, positioning BlackRhino VR as a key player in advancing the cultural and creative sector in the region.

Total
0
Shares
Related Posts
Total
0
Share