Bootstrapping vs. Funding: Which is Right for Your Startup?

Starting your own company without external financial support is indeed a viable option, as demonstrated by several successful enterprises, including the notable example of Kilo Health. However, it is equally important to recognize that seeking external funding can be more aligned with your specific business objectives.

Before making a definitive choice, it is essential to thoroughly evaluate the advantages and disadvantages of both approaches. This comprehensive analysis aims to help you make an informed decision that aligns with the unique requirements of your startup.


The concept of bootstrapping involves initiating a business from the ground up, without extensive external capital or, in some cases, without any external funding at all. Conversely, seeking funding entails raising capital through external investment, often in exchange for a portion of the company’s equity.

In determining the most suitable path for your entrepreneurial journey, it is crucial to assess your personal ambitions. Opting to bootstrap your venture can be perceived as a more precarious route, but it offers you heightened autonomy and the opportunity to fully reap the benefits of your hard work and dedication.

Vilius Cesnauskas, the Chief Business Development Officer at Kilo Health, aptly underscores the essence of bootstrapping, emphasizing that while this approach might involve increased financial risk and operational constraints, the ensuing accomplishments belong solely to the entrepreneur to celebrate.

A prominent example of a successful bootstrapped business is Jeff Bezos’ initiation of, commencing from his garage with a small team and gradually evolving into a global powerhouse.

Conversely, if your primary goal is rapid business expansion, seeking external investment could prove to be the more suitable alternative. Vitalijus Majorovas, co-founder of Kilo Health’s Co-found Program, highlights the significant strides achieved through securing funding, leading to the swift realization of a prototype for a vagus nerve stimulator within an exceptionally short timeframe of just two months.

Seeking Funding

For those contemplating seeking external financial support, it is essential to conduct comprehensive research, as there exists a multitude of options available:

Angel investors, who extend investment in return for convertible debt or ownership equity.

Venture capital firms, known for investing in startups with anticipated high growth, in exchange for equity.

Co-found Programs and Accelerators, such as the one offered by Kilo Health, providing not just funding but also invaluable resources and mentorship in exchange for equity, ensuring holistic business growth.

Strategic partnerships involving collaboration with established businesses, facilitating the sharing of resources, distribution channels, and capital, and often necessitating joint ventures.

Revenue financing, wherein startups can sell future revenue percentages to investors who believe in the company’s growth potential.

    Careful consideration is imperative when weighing the advantages and drawbacks of bootstrapping versus seeking external funding. Bootstrapping empowers you with enhanced control and eases the initial setup of your business, eliminating the need to persuade investors, saving valuable time that would otherwise be spent on presentations and pitches. Moreover, bootstrapping naturally curtails expenses, fostering a sense of fiscal responsibility.

    While bootstrapping ensures full control and profit retention, it is accompanied by inherent limitations in resources and a heightened risk of burnout. Conversely, seeking external funding expedites business growth, imparts valuable expertise, and unlocks networking opportunities. Nonetheless, this approach may result in relinquishing certain degrees of control, intensified pressure for swift returns, and the potential dilution of equity.

    It is imperative to bear in mind that seeking external funding can potentially lead to reduced flexibility, the risk of forfeiting personal assets, and mounting pressure to meet investor expectations.

    Notably, Kilo Health’s Co-found Program embodies a distinctive equilibrium, providing the necessary financial backing and resources while enabling entrepreneurs to retain a significant degree of control over their ventures. This innovative model facilitates the scaling of enterprises without sacrificing their original vision or operational autonomy.

    Ultimately, your decision should be informed by a deep understanding of your aspirations and risk tolerance, aligning your chosen approach with the fundamental principles that underpin your entrepreneurial journey.

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