Mangomolo, a leading provider of over-the-top [OTT] video platform services, has partnered with UPICtv, the commercial wing of Botswana Fibre Networks [BOFINET], to offer a comprehensive solution for Botswana’s Ministry of Youth, Gender, Sport & Culture [MYSC]. This collaboration aims to enhance the delivery of digital video content nationwide. Mangomolo’s platform facilitates MYSC’s NOW! Online Channel, allowing it to stream diverse content across various devices efficiently.
The Online Channel caters to viewers in Botswana by offering both linear and on-demand viewing. It personalizes recommendations, thus simplifying access to preferred content, which users can share on social platforms like WhatsApp, X, and Facebook. This initiative, supported by local partner Plastique and project manager Broadsmart, represents a significant advancement in digital streaming within Botswana.
Wissam Sabbath, the founder and CEO of Mangomolo, emphasizes that the proliferation of smart devices in Africa offers broadcasters unique opportunities to meet viewers’ demands for mobile and flexible content consumption. NOW! particularly targets the youth by promoting local talents and supporting the Botswana Film and Television industry through an array of programs ranging from documentaries to children’s shows.
Ramphal Kgabanyane, UPICtv manager, highlights that this collaboration has simplified and streamlined the process of launching new services, making it easier to manage and more user-friendly for viewers.
In essence, Mangomolo delivers a fully automated, adaptable service with a broad range of monetization and automation tools, enhancing digital engagement and operational effectiveness for partners across all platforms.
