The Creative Economy Practice [CEP] at CcHUB has launched the Content Creative Economy Incubator program and unveiled the CEP Entertainment Hub in Nairobi. This initiative, in partnership with Africa No Filter, supports African storytellers in creating gender-equitable narratives for film, TV, and social media. Its aim is to shift harmful gender norms, promote inclusivity, and improve health and economic outcomes for adolescent girls and young women [AGYW].
The program offers tailored support, including training, funding, and networking opportunities, to empower storytellers and challenge stereotypes. It focuses on four pillars:
Infrastructure: The Entertainment Hub is located at iHUB in Lavington, Kenya. It provides access to podcast studios, a filming area, editing suites, and collaborative workspaces. A similar hub will open in Lagos, Nigeria.
Community: A vibrant network for emerging and established creators fosters collaboration and knowledge sharing.
Skills Development: Workshops and masterclasses led by industry experts help participants enhance their storytelling skills.
Grants: Financial support, delivered by Africa No Filter, is available for innovative projects that align with the program’s mission.
Since August 2024, the program has hosted gender-equitable storytelling workshops for over 150 participants. This was a three-month Creator Economy Incubator for 60 content creators in Kenya and Nigeria. The Kenyan incubator, developed with Njugush Creative, features prominent facilitators like Celestine Ndinda, Judy Nyawira, and Timothy Kimani [“Njugush”].
Ojoma Ochai, Managing Director at CcHUB, emphasized the benefits of joining the hub. This includs access to facilities, funding, and thought leaders. Moky Makura, Executive Director of Africa No Filter, highlighted the importance of such hubs in fostering creativity and enabling storytellers to bring their ideas to life.
