Anthony Hutia, the Head of the Mobile Experience Division at Samsung East Africa has been at the forefront of driving mobile innovation, adapting cutting-edge technology to meet the unique needs and challenges of the East African market. Under his leadership, Samsung has not only introduced innovative mobile solutions but has also been instrumental in shaping the digital landscape across the region.
In this interview we explore the impact of these innovations on everyday life, and what the future holds for consumers in this vibrant part of the world.
Can you provide a brief overview of your role at Samsung East Africa and your journey in the tech space?
As the Head of the Mobile Experience Division at Samsung East Africa, I manage the strategy and oversee the execution of our mobile operations. My career in technology began as a Corporate Sales Leader at Kencell Communications Limited, progressed to Marketing Manager for Mobile Devices for East and Central Africa at LG Electronics, and then transitioned to Samsung Electronics East Africa as the Business to Government Manager. Afterward, I joined Microsoft, where for over six years I led transformative projects in the education sector across Africa and the Levant, focusing on education devices and modern workplace solutions. Following a strategic career break, I returned to Samsung, leading the Mobile Division.
How does Samsung tailor its mobile experience to meet the unique needs of the African market?
In Samsung, we adhere to global standards of quality and innovation uniformly across all markets. We deliver the same advanced technology to our African customers as we do worldwide. This includes integrating AI functionalities that enhance the user experience, such as superior camera capabilities, personalized app suggestions, and intelligent battery management, ensuring everyone has access to our cutting-edge technology.
What are the key trends in mobile usage and technology adoption in East Africa?
A significant trend in East Africa is the swift uptake of mobile internet and digital services. For instance, Kenya alone has about 63.9 million mobile connections as of January 2024. There’s a noticeable shift towards smartphones as they become more affordable, and a booming mobile payment and fintech sector, which provides financial inclusion for many previously unbanked individuals.
What latest technological advancements is Samsung bringing to the mobile market in Africa?
We are excited to bring advancements in AI and IoT to the African market. Our focus includes AI-enhanced camera functionalities, SmartThings for connected home experiences, and Knox for superior data protection. Our goal is to continually push the boundaries of innovation.
How is Samsung leveraging AI and IoT to enhance the mobile experience for users in East Africa?
AI and IoT are central to our innovation strategy. AI enables us to offer personalized user experiences through improved battery management and camera enhancements. Meanwhile, our IoT integration through the SmartThings platform allows users to effortlessly control and monitor their connected devices.
What role do you see 5G playing in the mobile landscape of Africa, and how is Samsung rolling this out?
5G is set to revolutionize connectivity in Africa by enabling faster internet speeds and supporting new services. Samsung is leading in 5G technology, and we are actively collaborating with network providers in East Africa to ensure our devices are 5G-ready as the technology rolls out.
What are the biggest challenges Samsung faces in the East African mobile market, and how are you addressing them?
Our challenges include device affordability, infrastructure, and competition. We tackle these by offering a range of devices across various price points, investing in local manufacturing and service centers, and continually innovating to stay ahead of our competitors.
