In a bold move to make AI technology accessible to everyone, OPPO has committed to revolutionizing the smartphone industry by integrating generative AI across all its product lines. This commitment signifies not only a technological leap but also an ecosystem restructuring for AI phones, promising a smarter and more convenient life.
Democratizing AI: A Commitment to Accessibility
OPPO’s ambition is clear: AI should not be limited to flagship devices or select users but should be available to a global audience. Billy Zhang, President of Overseas MKT, Sales, and Service at OPPO, emphasized this mission, stating, “With our relentless efforts and commitment, OPPO aims to make AI phones accessible to everyone. For the first time in the industry, OPPO is bringing generative AI to all product lines. By the end of this year, we expect to bring generative AI features to about 50 million users.”
According to IDC’s latest research report, “Time to Democratize the Impact of AI Tech,” the market potential is significant. IDC predicts a 250% growth in shipments of AI phones in the sub-$1000 segment by 2024, reaching 35 million units. This growth reflects the increasing integration of generative AI into everyday life, enhancing experiences in entertainment, mobile office work, and beyond.
Driving Innovation and Collaboration
Over the past decade, OPPO has been at the forefront of AI innovation, filing over 5,000 patents related to AI inventions, with around 70% focused on AI imaging. Since 2020, OPPO has pioneered the development of its own Large Language Models [LLMs] and has actively engaged in large vision models and multimodal technology. OPPO is also the first smartphone company to deploy an LLM with 7 billion parameters directly on devices, rolling out over 100 generative AI capabilities to its phones this year.
OPPO’s innovation journey is bolstered by strategic collaborations with industry leaders. In partnership with Google, the OPPO Reno12 series and the next-generation Find X Flagship will feature the Google Gemini family LLMs, introducing users to advanced AI features like AI Toolbox, which includes AI Writer and AI Recording Summary features. Collaborations with MediaTek focus on enhancing chip storage and computational efficiency for future flagship models. Additionally, OPPO’s partnership with Microsoft aims to equip next-generation phones with advanced voice and text conversion experiences and improved connectivity between desktop AI and mobile devices.
Empowering Users with Revolutionary AI Experiences
OPPO integrates numerous innovative features into its AI phones, designed to boost productivity and spark creativity. Productivity enhancements include fast transcription and real-time translation powered by LLMs, alongside seamless cross-device collaboration that improves efficiency.
On the creative front, features like the OPPO AI Eraser enable users to remove unwanted objects from photos and generate missing content effortlessly. Multimodal technology allows for easy creation of visual and text content for social media, with the AI Eraser being used on average 15 times per day.
Nicole Zhang, General Manager of AI Product at OPPO, highlighted the long-term evolution from smartphones to AI phones, stating, “We believe that the intelligent OS will be embedded with AI Agents and support multimodal interaction, while third-party services will be provided in a more flexible way. This will result in a full-stack transformation and ecosystem restructuring of AI phones.”
A New Era of AI Phones
OPPO’s determination to democratize AI technology and enhance user experiences through innovation and collaboration marks the dawn of a new era in mobile technology. As the company continues to push boundaries, the future of AI phones promises to be more accessible, intelligent, and transformative than ever before.
