Samsung Electronics has maintained its lead as the top global signage manufacturer for the fifteenth year, according to Omdia, a market research company. In 2023, Samsung held a 33% market share in this industry, with sales exceeding 2 million units. This achievement underscores Samsung’s focus on innovation, flexibility, and customer-centric approaches.
Sam Odhiambo, the Head of Consumer Electronics at Samsung Electronics East Africa, emphasized the company’s dedication to continuous innovation and responsiveness to market trends and consumer needs. He reaffirmed Samsung’s commitment to delivering high-value products and services.
The global market for display signage is on an upward trajectory, anticipated to grow by 8% annually and reach a value of $24.6 billion by 2027. While Kenya has not yet fully adopted advanced 3D screens, such as those used in notable locations like Atlantis, The Royal in Dubai, and Hilton Waikiki Beach in Hawaii, the potential for growth in its digital advertising sector is significant.
Investing in high-quality screens is crucial for Kenyan businesses aiming to enhance digital advertising effectiveness. Such investments are directly linked to increased sales and enhanced brand visibility due to the screens’ ability to attract attention and engage audiences. Some of the solutions signage solutions, including:
The Wall: The first modular micro LED display that allows customization in size, ratio, and shape.
Smart Signage: Features ultra-slim profiles and uniform bezels for immersive viewing experiences.
Outdoor Signage: Designed for optimal visibility in various weather conditions, suitable for sports venues and landmarks.
Samsung Interactive Display: Tailored for educational settings to enhance learning through interactive tools.
Samsung has also introduced the Samsung Visual eXperience Transformation [VXT] platform, advancing its leadership in display technology. This platform includes innovations like the transparent Micro LED display, which has been recognized for its revolutionary design and functionality by North American AV news outlets.
