Ethany Mobiphone, in partnership with Samsung Electronics East Africa, officially launched its first Experience Store at T Square Mall, Buruburu. This bringing the latest in cutting-edge technology right to Nairobi’s doorstep. This grand opening marks a significant step in both companies’ mission to connect more Kenyans with world-class tech.
Shop in Shop Concept
The new Samsung Experience Store, owned by Ethany Mobiphone, introduces an innovative Shop-in-Shop [SIS] concept. This concept allows Samsung smartphones and accessories to take up 60% of the retail space. This model showcases Samsung’s broad range of products. From smartphones and tablets to wearables, and strengthens its market share of 25% in Kenya’s competitive smartphone market.
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“Samsung is committed to ensuring that every Kenyan has access to our world-class technology.” Said George Kebaso – Head of Device Financing Mobile Experience Division at Samsung Electronics East Africa. “The opening of this store underscores our dedication to making our products more accessible, particularly in residential areas. These strategic expansion partnerships are designed to put more devices in the hands of consumers. This enables them to experience the best that Samsung has to offer.”
Simplified Access to Technology
To make this technology more accessible, Samsung has teamed up with Watu Simu and Mkopa to offer flexible financing through the “Lipa Pole Pole” model, allowing customers to pay for the latest Samsung devices in installments, making it easier than ever to own advanced tech.
Designed as an interactive space, the Buruburu store provides customers with a hands-on experience of Samsung’s latest innovations. Expert staff are available to offer personalized assistance, ensuring every visitor finds the perfect device to fit their needs. This enhanced retail experience promises to enrich the local community within Eastlands, highlighting Samsung’s commitment to exceptional service.
The launch coincides with Samsung’s recent release of the highly anticipated sixth-generation Flip and Fold smartphones, underscoring the brand’s leadership in mobile innovation. As Samsung continues to revolutionize the tech landscape, this new store is more than just a retail space—it’s a gateway to the future, making state-of-the-art technology accessible to everyone.
