Samsung Electronics has introduced the Galaxy S24 series. This latest lineup has witnessed a substantial double-digit surge in pre-order sales compared to its predecessor, with over 80% of consumers favouring the top-tier Galaxy S24 Ultra model.
“The launch of the Galaxy S24 series marks the dawn of a new era in AI-enabled smartphones, redefining our interaction with technology. Galaxy AI is poised to revolutionize daily life, offering endless possibilities for users to enhance and empower their routines.” stated Anthony Hutia, Head of Mobile Experience at Samsung Electronics East Africa.
Galaxy AI brings forth innovative features aimed at revolutionizing communication, creativity, and exploration. From seamless communication facilitated by Live Translate and Chat Assist to an elevated search experience with Circle to Search powered by Google, AI integration enhances every facet of the Galaxy S24 user experience. The ProVisual Engine, a suite of AI-driven camera tools, empowers users with unprecedented creative control, from capturing images with enhanced zoom capabilities to leveraging generative AI for editing tasks.
Samsung is committed to making these cutting-edge innovations accessible to a wider audience. Additional language options will be introduced for AI features, expanding beyond the current 13 languages. Moreover, most Galaxy AI functionalities will be extended to previous models via software updates, including the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5, and Tab S9 series. Emphasizing a longer and more reliable product lifecycle, the Galaxy S24 series promises seven generations of OS upgrades and seven years of security updates.
Starting February 14, the Galaxy S24 Ultra, Galaxy S24+, and Galaxy S24 will be available across Safaricom and Samsung retail outlets. The Galaxy S24 Ultra offers color options such as Titanium Gray, Black, Violet, and Titanium Yellow, while the Galaxy S24+ and Galaxy S24 come in Onyx Black, Marble Gray, Cobalt Violet, and Amber Yellow variants.