Genetec to Highlight Growth at Intersec 2025

Genetec Inc., an enterprise physical security software organization, will unveil its latest innovations at Intersec 2025, from 14 to 16th January 2025. They will showcase advanced solutions tailored to the evolving needs of the Middle East and North Africa [MENA] region.

The MENA physical security market, projected to reach USD 3.0 billion by 2028 with a CAGR of over 7%, is driven by rapid infrastructure growth and rising demand for AI-powered technologies. According to the Genetec State of Physical Security Report 2025, 46% of end users plan to implement AI-powered features in 2025, reflecting a significant shift towards automation and enhanced threat detection.

Genetec Intersec 2025
Firas Jadalla, Regional Director – Middle East, Turkey & Africa, Genetec Inc
At Intersec 2025, the organization will highlight key technologies, including:
  • Security Center 5.12: A platform with enhanced map features and robust authentication tools for large-scale facility management.
  • Security Center SaaS: A scalable, unified solution integrating access control, video management, forensic search, and monitoring tools.
  • Genetec Operations Center: A revolutionary work management solution for physical security teams.
  • Cloudlink™ 110: A device enabling seamless cloud transitions.

Additionally, they will launch the 4 and 8-door Axis Powered by Genetec controllers, designed for space-efficient installations with simplified maintenance.

“Intersec is the ideal platform to showcase how Genetec drives innovation in the physical security sector,” said Firas Jadalla, Regional Director – Middle East, Turkey & Africa. “Our solutions empower organizations to enhance safety, operational efficiency, and resilience, meeting the region’s growing demand for future-ready technologies.”

Attendees can explore these innovations and gain insights into the future of security at the Genetec stand during Intersec 2025.

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