Gichonge, Showmax East Africa New Operations General Manager

Showmax, a leading streaming service in Africa, announced Emma Gichonge as its first General Manager for Operations in East Africa. This move comes as Showmax upgrades its streaming platform to offer a new, powerful experience to its customers across 44 African countries.

Emma brings a wealth of experience from her previous roles in tech and product management, notably with her work in mobile money solutions and as Managing Director at MultiChoice Malawi. Her expertise is expected to significantly contribute to Showmax’s mission of becoming the top streaming service in Africa, especially by enhancing customer experience in the East African market.

Emma Gichonge, General Manager for Operations in East Africa.

Emma’s immediate focus includes integrating M-PESA payments more seamlessly into Showmax’s new technology, improving accessibility for users. Showmax is also introducing more local content and affordable plans, alongside global hits like the Premier League, aiming to cater to a wide range of viewer preferences.

Related Posts