IBM has announced that its software offerings will now be available in AWS Marketplace across 92 countries, expanding from its current availability in Denmark, France, Germany, the UK, and the US to include 18 African nations such as Kenya, Angola, Egypt and South Africa. This extension will simplify procurement processes, streamline purchases, and allow clients to utilize their AWS committed funds for buying IBM software. This move is in line with the growing trend of using cloud marketplaces, which are anticipated to become a $45 billion market by 2025 due to their ability to shorten purchase cycles and simplify scaling software deployments.
Uri Bechar, Vice President of Software Engineering at Redis, shared that purchasing IBM software through AWS Marketplace enhances flexibility, streamlines spending, and accelerates deployment, making it easier to realize investment returns.
This expansion increases customer access to 44 IBM products, including AI and data technologies within AWS Marketplace. Notable among these are parts of the Watsonx AI and Data platform, designed to help enterprises scale and govern AI applications effectively. The offerings also include Watsonx.data and Watsonx.ai, alongside two AI assistants—Watsonx Assistant and Watsonx Orchestrate—with more products like Watsonx.governance expected soon.
Matt Yanchyshyn, General Manager at AWS Marketplace and Partner Services, emphasized that this partnership fosters innovation and supports customers’ digital transformation by providing easier access to advanced IBM solutions.
Additionally, IBM’s cloud-native software solutions, including the Db2 Cloud Pak for Data and a range of automation and security software, are available for flexible licensing on AWS. IBM is also introducing 15 new professional services in AWS Marketplace, aimed at data and application modernization and security enhancements, featuring generative AI in select services.
Solomon Belachew, IBM Kenya’s Country and Technology Leader, highlighted the importance of this expansion for Kenya, noting it supports the country’s digital modernization efforts and aligns with its Vision 2030 goals by making leading technologies more accessible to local innovators.
