Kenya Airways [KQ] has launched a revamped website, aiming to offer an improved and user-friendly experience. The new site incorporates features designed to enhance navigation, booking, and searching processes. Notable additions include a histogram function for price visibility during booking, exclusive deal discovery, and travel requirement pop-ups.
Furthermore, the site boasts new online check-in features like faster processing, group check-in, and informative travel summaries. Allan Kilavuka, CEO of Kenya Airways, expressed how this initiative aligns with their commitment to improving customer experience. He emphasized the importance of providing customers with the information needed to make informed decisions.
Statistics from Statista predict that by 2027, around 79% of global airline ticket revenue will stem from online sales. Customers seek self-service solutions for seamless bookings, a trend reflected in Kenya Airways’ redesigned website. Julius Thairu, Chief Commercial and Customer Officer, highlighted that over 20% of KQ bookings originate from their website.
The new corporate website also offers enhanced access to information for customers, media, and shareholders. The public can explore the revamped sites at https://www.kenya-airways.com/ke/en/ and https://corporate.kenya-airways.com/en/. The airline plans to roll out more updates in the coming months to further enhance user experience. Recently, Kenya Airways received the Best Brand – Air Ticketing Website Award at the Kenya E-Commerce Awards.