Safaricom has unveiled “Maisha Poa Ni Digital,” a nationwide initiative designed to accelerate digital inclusion by helping Kenyans upgrade from 2G feature phones to affordable 4G+ smartphones.
Building on Safaricom’s 25-year commitment to transforming lives, the campaign brings low-cost smartphones within reach of millions. Particularly in rural and peri-urban communities through Safaricom’s Lipa Mdogo Mdogo financing platform:
Offer Details
- Device Financing Deposit from Ksh 500 and daily installments from Ksh 30
- Free Data 5.5 GB bundle with every 4G+ handset
- Network Reach 4G coverage now extends to 97 % of the Kenyan population
“Better lives begin with connection between people, to opportunity, and to knowledge,” said Peter Ndegwa, CEO, Safaricom PLC. “By pairing affordable smartphones with flexible payment plans, ‘Maisha Poa Ni Digital’ opens doors to jobs, financial services, learning, and healthcare for every Kenyan. As we mark a quarter-century of transforming lives, we remain focused on technology that uplifts individuals, businesses, and communities.”
Bridging the Digital Divide
- Increased smartphone penetration: Affordable 4G+ handsets empower customers to access data-rich services such as M-PESA, eCitizen, online learning, and tele-health apps.
- Inclusive financing: Lipa Mdogo Mdogo’s small daily payments remove the upfront cost barrier that keeps many Kenyans on 2G devices.
- Nationwide reach: Safaricom’s continued 4G expansion ensures reliable coverage for customers upgrading to smartphones.
How to Participate
- Check eligibility: Dial 5445# on any Safaricom line.
- Visit outlets: Pick up an entry-level 4G+ smartphone at any Safaricom Shop, authorized dealer, or Lipa Mdogo Mdogo agent.
- Start browsing: Enjoy 5.5 GB of free data and connect to the possibilities of a digital Kenya.
The “Maisha Poa Ni Digital” campaign helps Kenyans move from 2G feature phones to 4G smartphones, giving them easier access to vital services like M-PESA, eCitizen, online learning, and health apps.
