Microsoft Azure AI Services Powers NBA App for Personalized Experiences

The NBA has recently unveiled a lineup of innovations and improvements for the NBA App ahead of the upcoming 2023-24 season. The NBA App has become increasingly popular, garnering over one billion video views in the previous season alone. To cater to the growing interest in the sport, the NBA App is poised to introduce a host of innovative features and personalized experiences, effectively bridging the gap between fans and the on-court action.

One of the most significant enhancements is the integration of Microsoft Azure AI Services, enabling a more tailored experience for users. Fans can now add multiple team and player tabs to their main screen, granting easy access to real-time content. These tabs will provide up-to-the-minute news, trending topics, vertical video highlights, and updates on their favorite teams and players. Moreover, the introduction of the “Moments” feature will allow fans to scroll through a plethora of NBA content via a dynamic vertical social media-style interface. NBA ID members will enjoy expanded benefits, including the opportunity to earn badges through various activities such as watching live games, participating in NBA All-Star voting, daily trivia, and more. Members will also stand a chance to win exclusive prizes, including tickets to games throughout the regular season.

To keep fans informed about the latest developments across the league, the NBA will introduce a daily newsletter, “Starting 5,” featuring insights from current and former NBA players, coaches, and analytics experts. Contributors will include notable figures such as Jayson Tatum from the Boston Celtics, Rick Carlisle, the head coach of the Indiana Pacers, and the renowned Basketball Hall of Famer Pau Gasol, among others.

Moreover, NBA Entertainment plans to present a varied selection of original content on the NBA App. “Bring it Home,” narrated by Denver Nuggets’ Jamal Murray, will provide an exclusive behind-the-scenes look into the Nuggets’ historic journey to their first-ever NBA championship during the 2022-23 season. Additionally, the second season of “Pass the Rock” will focus on emerging talents in the league, featuring players like Anthony Edwards, Jalen Brunson, Jaren Jackson Jr., Paolo Banchero, and Tyrese Haliburton, among others.

Exciting programming highlights on the NBA App for the 2023-24 season include the return of “NBA CrunchTime,” a weekly show offering real-time game updates and analysis. “Race for the Cup” will chronicle the inaugural NBA In-Season Tournament, showcasing the journey of teams competing for the coveted NBA Cup. Moreover, “Coaches Corner” will feature in-depth interviews and game-film analysis with prominent NBA coaches, including sessions with hosts of the popular “The Dunker Spot” podcast, Nekias Duncan, and Steve Jones.

The NBA League Pass, the league’s live game subscription service, will offer an enhanced streaming experience this season, enabling fans to switch seamlessly between multiple broadcast and language options. Subscribers will also enjoy the multi-view feature, allowing them to stream multiple games simultaneously. Furthermore, NBA League Pass subscribers can access various alternate telecast options, including NBA Strategy Stream, NBABet Stream, and NBA HooperVision.

Additionally, NBA League Pass will be available to students at discounted prices. Later in the season, the NBA App will introduce cross-platform Watch Parties, allowing NBA League Pass subscribers to engage in synchronized video broadcasts while video chatting with up to four participants. The cross-platform approach will enable fans worldwide to enjoy games together on both Apple and Android devices.

The NBA’s latest tip-off campaign spots, “So Much Game” and “Everyone’s NBA App,” celebrate the new features and enhancements on the NBA App, emphasizing the exhilaration of experiencing live games through the NBA’s digital consumer products.

The NBA App, a product of NBA Digital, powered by Microsoft Azure, can be downloaded for free, providing basketball enthusiasts with an immersive and engaging platform to stay connected with the sport they love.

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