By Fredrique Achieng
This year has been a landmark for mobile manufacturers. According to the International Data Corporation [IDC]. Global smartphone shipments grew by 4% in the third quarter of 2024, totalling 316.1 million units. Beyond the numbers, the innovations in design and functionality have captured the spotlight. From foldable and rollable screens to on-device generative AI and over-the-air charging. Smartphones are evolving faster than ever, meeting the diverse needs of modern consumers.
AI Takes the Lead
AI is no longer a feature, it’s becoming the backbone of the smartphone experience. Brands like OPPO are setting the pace, embedding AI into connectivity, productivity, and photography. Their AI Link Boost and Beacon Link ensure seamless connectivity under challenging network conditions. While AI-powered tools like real-time recording summaries enhance productivity. It’s clear: AI is transforming smartphones into indispensable tools tailored for the dynamic needs of users.
Sustainability in Focus
As technology advances, so does the push for sustainability. OPPO’s commitment to carbon neutrality by 2050 and efforts to minimize plastic use, recycle devices, and extend product lifecycles highlight a growing trend. Features like Gorilla Glass 7i, strengthened alloy frames, and enhanced cushioning in models like the Reno 12 ensure durability, reducing waste and making devices more cost-effective for consumers. Battery longevity has also been prioritized. Innovations like dual-cell systems and OPPO’s Battery Health Engine extending battery life to five years.
Camera Innovation Redefined
AI has also revolutionized smartphone photography, making professional-quality images accessible to everyone. OPPO’s AI Portrait tools in the Reno 12 series have options to erase distractions, enhance clarity, or craft cinematic effects. Photography is no longer just a hobby; it’s an art form that AI has made universally available.
Looking Ahead
As we trade in our older devices for new ones, sustainability and innovation remain paramount. Consumers are placing value on durability and eco-friendliness. They want to ensure that their investments are worthwhile and their impact on the environment is minimized.
What’s next for 2025 in mobile? If 2024 is any indication, we can look forward to even more groundbreaking advancements that merge technology, sustainability, and user-centric design. One thing’s certain: the foundation laid today will shape the innovations of tomorrow.
