Visa and Naivas Supermarket, Kenya’s largest retailer, have announced a strategic partnership to launch a co-branded loyalty card. This collaboration aims to enhance the shopping experience for Naivas customers by offering value-added benefits and rewards.
The new co-branded loyalty card will merge Visa’s digital payment solutions with Naivas’ customer loyalty program. Cardholders can earn loyalty points for purchases at Naivas and other participating partners, redeemable for discounts and special offers.
“The Reward Card is our way of appreciating our customers. Our mission is to provide an affordable, world-class shopping experience, and this partnership helps us enhance our customer offering. Customers can now use this card globally, making it a truly international shopping tool.” Stated Andreas von Paleske, Naivas Chief of Strategy.
The card offers several advantages:
Installment Payments: Buy now, pay later options.
Contactless Payments: Fast, safe, and convenient.
Global Acceptance: Accepted at millions of locations worldwide.
Secure Transactions: Enhanced security with Visa’s advanced technologies.
“Our collaboration with Naivas Supermarket is a significant step towards enabling seamless, secure digital payments for everyone. We are excited to offer Naivas customers a global, reliable, and secure payment option. This partnership bridges the financial divide and promotes a more inclusive society.”, added Chad Pollock, Vice President and General Manager of Visa East Africa
The co-branded loyalty card will be available in all Naivas Supermarkets across Kenya in the coming months.
