Following the inauguration of the state-of-the-art East Africa Device Assembly Kenya Limited situated in Athi River, Kenyans can now conveniently acquire cost-effective locally assembled smartphones.
The establishment of this device assembly factory was made possible through a collaborative effort between local Mobile Network Operators and international device manufacturers. These smartphones will be readily accessible throughout the country at Faiba shops and dealer stores, as well as Safaricom shops and the Masoko online platform, with prices starting from KES. 7499.
At the outset, the flagship mobile phone models unveiled will include the 4G-enabled Neon 5” “Smarta” and 6 ½” “Ultra”. Furthermore, the product range is set to diversify in the coming months, with the introduction of locally assembled tablets.
Aligned with the government’s commitment to establish local smartphone assembly capability in Kenya, the facility has been constructed with the capacity to manufacture up to 3 million mobile phone units annually.
Joshua Chepkwony, Chairman of EADAK and Chairman & CEO of Jamii Telecom, emphasized that the assembly plant will bolster the government’s mission to promote digital inclusion in Kenya. “Our achievement of affordability is the result of a collaborative strategy involving industry partnerships and favorable government policies.” said Mr. Chepkwony.
Moreover, the factory is expected to create between 300 and 500 direct job opportunities, foster the development of local talent, and contribute to the overall economic advancement of the country.
“The inauguration of EADAK reaffirms our conviction in the transformative influence of connectivity and its role in propelling economic advancement. This partnership underscores our relentless commitment to expanding 4G accessibility, empowering Kenyans through affordable, high-quality smartphones, fostering job opportunities, and fostering the growth of our economy.” says Peter Ndegwa, CEO of Safaricom.
