HMD, the European mobile innovator and manufacturer of Nokia phones, is reintroducing the iconic Nokia 3210, a key technology of the past, 25 years after its initial release. The device, once a staple, is making a comeback amidst the rising trend of ‘dumbphones’ and the growing desire for digital detox, especially among 16-24 year olds.
Lars Silberbauer, CMO of HMD, states that the Nokia 3210 is returning during a surge in ‘dumbphone’ popularity, providing a balance for users looking to reduce screen time. This device focuses on simplicity, aiming to enhance presence and engagement in the real world rather than digital spaces.
The Nokia 3210, historically one of Nokia’s most significant and widely sold models, is celebrated by Ben Wood, founder of the Mobile Phone Museum. Its relaunch aligns with the increasing preference for feature phones and the digital detox movement among young people.
Updated for contemporary users, the Nokia 3210 features a retro design and essential functionalities like a 2MP camera with flash, a robust 1450 mAh battery for prolonged use, and 4G connectivity for clear calls. It’s poised to be a popular choice this festival season for its durability, style, and minimalistic approach to communication.
The phone is available in three colors reminiscent of the Y2K era: Scuba Blue, Y2K Gold, and Grunge Black. It also includes the classic game, Snake, enhancing its nostalgic appeal.
Key features of the new Nokia 3210
Retro design for a nostalgic user experience.
A long-lasting battery supporting extensive talk time.
The inclusion of Snake for retro gaming.
A 2MP camera for capturing moments in Y2K style.
A flash torch for practical use.
