Industry experts are raising red flags about the authenticity of some televisions sold under the “QLED” label in Kenya. While many TVs are marketed as QLED, not all of them actually use the core technology that defines true QLED displays quantum dots.
“Quantum dots are the heart of this technology. Without them, a TV cannot legitimately be called QLED,” explains Sam Odhiambo, Head of Consumer Electronics at Samsung Electronics East Africa.
What Is QLED, Really?
QLED stands for Quantum Dot Light Emitting Diode, a display technology powered by nanoscale semiconductor particles called quantum dots. These particles emit precise colors when lit, resulting in:
- Brighter images
- More accurate colors
- Greater color volume
- Richer contrast
The outcome? A sharper, more immersive viewing experience compared to standard LED TVs.
The Problem: Fake QLEDs
Some TVs marketed as QLED or similar sounding alternatives don’t actually contain any quantum dots. Instead, they use conventional LED panels with standard white backlights. These imposters often fail to deliver:
- The promised brightness
- Accurate color reproduction
- Overall picture quality
“It’s misleading when brands sell TVs using conventional technology at QLED-level prices,” adds Odhiambo. “Consumers deserve transparency and real value.”
What Sets Samsung Apart?
Samsung builds its QLED TVs on authentic quantum dot technology and has a strong track record of innovation:
- 100% color volume for vibrant visuals
- Brightness up to 2,000 nits
- Cadmium-free design, safer for the environment
Samsung’s dedication to this tech has earned it global recognition. In fact, the Nobel Committee awarded the 2023 Nobel Prize in Chemistry for the discovery and development of quantum dots, a testament to their scientific importance.
“Our QLED TVs use a specially engineered quantum dot film for rich color and durability.”
A Word of Caution
The term “QLED” is not regulated globally. This means any manufacturer can use the label, even if their product doesn’t meet the technical criteria.
“To be a real quantum dot TV, quantum dots must be used to create or convert color,” emphasizes Professor Doh Chang Lee of the Korea Advanced Institute of Science and Technology.
Samsung began developing quantum dot technology in 2001 and launched the world’s first cadmium-free QLED TVs in 2015.
Final Advice to Kenyan Consumers
As televisions become central to home entertainment, it’s essential to look beyond brand labels and marketing hype.
“We urge Kenyan buyers to choose brands that show technological integrity and long-term innovation,” concludes Odhiambo.
