Galaxy S25, the AI Companion

Samsung announced the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25. They set a new standard in mobile technology with its most intuitive and context-aware AI features to date. The Galaxy S25 series introduces multimodal AI agents. It marks Samsung’s first step in redefining the way users interact with their phones and the world around them.

The devices are powered by the customized Snapdragon® 8 Elite Mobile Platform for Galaxy. This provides unprecedented on-device processing power, advanced AI capabilities, and next-generation ProVisual Engine for superior camera performance.

Samsung S25
[R-L] Evelyne Munene, Product & Marketing Lead; Anthony Hutia, Head of Mobile Experience; and Brenda Nakhulo, Head of Marketing, Samsung Electronics East Africa, at the Carnivore Grounds during the Galaxy Unpacked Event unveiling the Galaxy S25 Series.

“The S25 Series represents a convergence of groundbreaking AI research and cutting-edge hardware. Setting a new benchmark for mobile innovation,” said Anthony Hutia, Head of Mobile Experience, Samsung Electronics East Africa. “Introducing this next-generation technology to our region is a proud moment for us. It empowers users to explore the limitless possibilities of Galaxy AI, redefining what a mobile experience can be.”

Galaxy S25 Series Key Features

Advanced AI Capabilities: The S25 acts as a personal assistant with multimodal AI that interprets text, speech, images, and videos for natural and intuitive interactions.

Personalized Experiences: Enhanced by the Personal Data Engine, AI features offer tailored experiences while ensuring privacy through Samsung Knox Vault and post-quantum cryptography.

Sustainability: Significant environmental improvements include a 36%+ reduction in environmental impact.

Enhanced Productivity: Tools like Call Transcript, Writing Assist, and Drawing Assist streamline communication, creativity, and organization.

Seamless Connectivity: Integration with Samsung and Google apps, plus third-party apps like Spotify, allows users to perform tasks with simple commands via the Gemini assistant.

    Pricing and Availability

    The Galaxy S25 series will be available for pre-order in Kenya from 23rd January to 16th February, 2025, at authorized Samsung stores and e-commerce partners. Customers who pre-order will receive double storage at no extra cost, KES 5,000 cashback with Loop, and a free Jambojet return ticket as part of a limited-time offer.

    Recommended Retail Prices:

    Samsung Galaxy S25 Ultra:

    • 12GB RAM + 512GB: KES 188,400
    • 12GB RAM + 256GB: KES 172,800

    Galaxy S25+:

    • 12GB RAM + 512GB: KES 147,800
    • 12GB RAM + 256GB: KES 132,000

    Galaxy S25:

    • 8GB RAM + 256GB: KES 116,200
    • 8GB RAM + 128GB: KES 108,300
      Driving Innovation and Growth in East Africa

      “Device financing boosts sales by 60-70%, enabling broader access to cutting-edge technology. With East Africa’s mobile penetration exceeding 115%, partnerships for device financing and market reach are key,” noted Anthony Hutia.

      The Galaxy S25 series showcases Samsung’s commitment to responsible AI development, user personalization, and environmental sustainability, setting a new benchmark for innovation in mobile technology.

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