Safaricom through its youth platform Safaricom Hook, has launched the second edition of the Safaricom Hook Circle at Kenyatta University Main Campus. The two-day bootcamp, running from 27th to 28th February 2025, targets 2,000 in-person participants and over 200,000 virtual attendees. It focuses on three key areas: technology, career, and culture.
According to Fawzia Ali, Safaricom’s Chief Consumer Business Officer, the initiative connects young Kenyans with opportunities for growth in their areas of interest. This edition builds on last year’s success in Chuka, which featured discussions on financial literacy, tech skills, career development, and culture as an income source.
Key Focus Areas
Culture Hook – Partners like Baze Radio, Boomplay, and Outlook will provide masterclasses on monetizing content in gaming, art, and fashion.
Technology Hook – Led by Huawei, Transsion, Google-Gemini, and Power Learn Project, this section will explore future tech skills, including 500 Software Development Scholarships.
Career Hook – Organizations such as Brighter Monday, Wowzi, Trace Academia, Avunja, and Twiva will offer insights on career growth and entrepreneurship.
Additional Support
Mental Health & Financial Literacy – Sessions by Chiromo Hospital, Absa [Ready to Work Program], and Old Mutual will provide guidance on mental wellness and financial planning.
Gaming Challenge Rewards – Safaricom will award the final Suzuki Alto to a winner of the ‘Wai Ndai’ gaming campaign, which has offered daily cash prizes and monthly car giveaways since last year.
The Safaricom Hook Circle continues to empower Kenyan youth with valuable skills, industry exposure, and networking opportunities.
