Safaricom has introduced an innovative platform called Safaricom Hook, tailored to bolster the capabilities of the youth by harnessing the potential of technology. The initiative, which focuses on three key components – technology, career, and culture, aims to nurture and facilitate the aspirations of the Gen Z demographic, envisioning Safaricom’s expansive mobile network facilitating a transformative journey.
Peter Ndegwa, the CEO of Safaricom PLC, emphasized the company’s commitment to facilitating the younger generation in embracing the revolutionary influence of technology.
“Safaricom Hook endeavors to provide a stage for young Kenyans to seek inspiration, opportunities, and a sense of belonging in a world that is in a perpetual state of evolution,” Ndegwa stated. The platform’s name itself underscores Safaricom’s ambition to establish a lasting connection with a generation characterized by distinctive needs.
The Safaricom Hook designs to empower the Gen Z cohort to optimize their online potential and revel in a digital lifestyle. It facilitates this by enabling smartphone access and offering tailor-made propositions like the ‘Make Your Own Bundle’ feature, which affords users the liberty to determine their expenditure on data and voice services. Additionally, the platform is introducing loyalty rewards and exciting offers to enhance user experience.
Under the Tech hook, Safaricom aims to equip young individuals with digital skills imperative for a technology-oriented future. Initiatives such as the Safaricom Digital Talent Programme and the Safaricom Engineering Community, in collaboration with organizations like the Power Learn Project, execute this, committed to empowering African youth through software development.
The Career hook focuses on preparing the youth for both conventional and unconventional career paths. Partners like Meta and Wowzi are collaborating to provide digital training, facilitating access to the gig economy.Additionally, Brighter Monday will extend guidance to those pursuing traditional career trajectories.
Safaricom plans to provide avenues for youth engagement in sports through programs like Safaricom Chapa Dimba and the upcoming Safaricom Athletics series. Furthermore, they intend to empower young creators and mentor upcoming designers by partnering with platforms like Baze and Artfit, thereby promoting a vibrant creative ecosystem