Salute iWorld, a respected and authorized Apple reseller, recently introduced its latest array of revolutionary smartphones – the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max, showcasing an impressive blend of cutting-edge technology, sleek design, and unparalleled performance, designed to elevate users’ everyday experiences.
iPhone 15 and iPhone 15 Plus
During the unveiling, Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, emphasized how the iPhone 15 and iPhone 15 Plus were engineered to establish new benchmarks in the smartphone industry. “Their innovative features include a sturdy design, incorporating color-infused glass and a textured matte finish, complemented by an aluminum frame crafted for ergonomic handling,” Joswiak stated.
With a robust 48MP Main camera that offers 2x Telephoto capability, capturing high-resolution photos is now more accessible than ever. Fueling these devices is the A16 Bionic chip, ensuring enduring battery life and facilitating innovative functionalities.
In terms of convenience, the iPhone 15 and iPhone 15 Plus come equipped with a USB-C connector, enabling versatile charging and data transfer. With storage capacities of 128GB, 256GB, and 512GB, these devices are available in a variety of vibrant colors, catering to both loyal Apple users and those considering their first iPhone upgrade.
iPhone 15 Pro and iPhone 15 Pro Max
At the launch event in Nairobi, Salute Holdings Group’s Managing Director, Vivek Mehra, heralded the iPhone 15 Pro and iPhone 15 Pro Max as a significant leap forward in mobile technology. Mehra highlighted the introduction of an aerospace-grade titanium design, not only incredibly robust but also remarkably lightweight. He also emphasized the spotlight on customization with the Action button, providing quick access to favorite features such as silent mode, focus, camera, flashlight, and more.
Powered by the A17 Pro chip, these models deliver unmatched performance, particularly in mobile gaming, without compromising on all-day battery life. The Pro camera system, simulating seven professional lenses, boasts an advanced 48MP Main camera for super-high-resolution photos and stunning portraits, with the iPhone 15 Pro Max featuring a 5x Telephoto camera.
Moreover, a USB-C connector enhances connectivity, while faster Wi-Fi 6E supports seamless workflows. Both models offer storage capacities of 256GB, 512GB, and an impressive 1TB, embodying the essence of “Pro” in every aspect.
Additional Features
Both series come equipped with features such as USB-C support for versatile charging and data transfer, an enhanced Ultra Wideband chip enabling Precision Finding, and innovative safety features, including Emergency SOS via satellite and Crash Detection.
To complement these extraordinary devices, essential additions include a 20W USB-C Power Adapter, MagSafe cases, MagSafe Charger, AirPods, and AirTag.
Redefining the possibilities within the realm of smartphones, the iPhone 15 series promises users unprecedented performance, customization, and functionality, poised to create a significant impact in the tech world, offering an unparalleled user experience.
The launch arrives amidst a surge in smartphone adoption. Recent data from the Communication Authority of Kenya indicates a decline in feature phone usage by 2.4 percent from the previous year, contrasting with a 15 percent increase in smartphone usage during the same period.
Vincent Onyango, Business Manager at Salute iWorld, attributed the remarkable 30 percent growth to the company’s unwavering commitment to providing top-tier Apple products and accessories, accompanied by an exceptional standard of service. Onyango emphasized the significance of the company’s dynamic and knowledgeable team of tech enthusiasts, whose diverse backgrounds and extensive training contribute to maintaining Salute iWorld’s leadership in the Apple ecosystem in Kenya.
Furthermore, Onyango highlighted the growing inclination towards smartphones in Kenya as a reflection of consumer demand for advanced technological capabilities and increased internet connectivity. He expressed enthusiasm for the company’s future prospects and pledged to continue delivering the best in Apple technology to customers, maintaining the high standards that have made Salute iWorld the preferred destination for all things Apple. He extended heartfelt gratitude to loyal customers for their continued support and anticipated serving them with even greater dedication in the years ahead.
Established in 2012, Salute iWorld has emerged as East Africa’s leading Apple reseller, boasting nine stores across Kenya, including locations at Westgate Mall, The Junction Mall, Yaya Centre, Jomo Kenyatta International Airport, Town Store IPS Building, Village Market, Galleria Shopping Mall, Garden City Mall, and Capital Centre, along with a multi-brand store at Westgate Mall.
The company has also partnered with financing service providers such as KCB Group, “Buy now, pay later” providers like Aspira, Little Pesa, and LipaLater, aiming to stimulate the uptake of Apple devices within the Kenyan market.