Samsung’s AI for Everyone, Everywhere

By Nyawira Muraguri

Artificial intelligence [AI] has evolved from a buzzword to a transformative force in our everyday lives. It has reshaped industries like healthcare and entertainment. As a tech innovator, Samsung AI integrates AI into daily experiences, making it accessible and beneficial for everyone.

AI, in essence, enables computers and devices to perform tasks typically associated with human intelligence. AI helps in the processing of information to making decisions. Samsung’s approach, embodied in their “AI for All” strategy, aims to make these advancements user-friendly and widely available. For instance, their Neo QLED 8K TVs use AI to improve picture quality and enhance audio based on the user’s environment. Meanwhile, Samsung’s commitment to privacy and security ensures that AI products are not only smart but also safe.

Samsung Galaxy Z Flip6 © 2024 – Image Courtesy of Techfolio

Imagine your smartphone facilitating seamless communication with features like Live Translate, or your TV automatically tuning to your favorite channel as you enter the room. Samsung’s devices, from smartphones to home appliances, are increasingly infused with AI, making everyday tasks easier and more intuitive.

At events like Galaxy Unpacked 2024, Samsung showcased cutting-edge products like the Galaxy Watch Ultra, equipped with advanced AI for health monitoring and fitness tracking, pushing the boundaries of what’s possible with wearable technology.

Also read: Samsung Galaxy Goes Beyond Phones with Ring, Buds & AI Power Wearables

Samsung is also focused on inclusivity, adding features like hands-free gestures for digital appliances and AI-generated captions for mobile devices. Their innovations ensure that technology is accessible to everyone, regardless of ability.

As AI continues to shape the future, Samsung remains committed to ethical practices, ensuring their technologies are transparent, secure, and respectful of user privacy.

Nyawira Muraguri is the Corporate Marketing Manager, Samsung Electronics East Africa.

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