Samsung Bespoke Top Mount Fridge: A Stylish and Flexible Refrigerator for Kenyan Households

Samsung Electronics East Africa has brought the Bespoke Top Mount Fridge [TMF] to Kenya, a fridge loved worldwide for its elegant design and customization options. It offers various colors and textures, giving each kitchen a unique and stylish look. Plus, it’s equipped with advanced freshness technologies and energy-saving features, making food storage easy, efficient, and flexible.

Customers nowadays expect more from appliances, as Junhwa Lee, EVP, and Head of the Customer Experience Team at Samsung Electronics explains. The Bespoke TMF fulfills these expectations with its wide range of colors and cutting-edge technologies like SmartThings Energy’s AI Energy Mode, Optimal Fresh+, and SpaceMax™. Users can store food at its freshest while saving energy and maintaining a beautiful living space.

Flat Door Design with a Range of Expressive Colors for a Unique, Stylish Look

The Bespoke TMF has a flexible design with options for various colors and finishes, helping customers achieve the aesthetic they desire for their kitchen. Whether it’s sleek glass textures like Clean Black, Clean Navy, Clean Peach, Clean Pink, Clean Vanilla, or Clean White, or warm Cotta textures like Metal Charcoal, Metal Pink, and Metal White with a matte finish, the fridge brings life to the kitchen.

Samsung’s goal is to cater to each home’s uniqueness, says Mr. Samuel Odhiambo, Head of Consumer Electronics at Samsung Electronics East Africa. The Bespoke refrigerators allow users to choose from a wide range of colors, materials, and finishes that perfectly match their home’s decor, adding to its appeal.

The fridge’s clean, contemporary flat door design features streamlined recessed handles, making it fit seamlessly into any kitchen’s color scheme and existing furniture.

Effortless Energy Saving with AI Energy Mode

The Bespoke TMF comes with SmartThings Energy’s AI Energy Mode, which uses AI to track usage patterns and power consumption. It provides insights through the SmartThings app, helping users save energy proactively. Users can monitor consumption cost estimates on a daily, weekly, or monthly basis and receive alerts to switch to AI Energy Mode if their estimated electricity bill exceeds preset targets, reducing energy use by up to 7% with a simple button press.

Optimal Fresh+: Locking in Freshness and Flavor through Innovative Technology

The Optimal Fresh+ compartment in the Bespoke TMF offers four refrigeration modes, keeping food fresh for much longer than standard cooling. Users can choose from Fridge, Meat & Fish, Soft Freeze, and Power Cool modes to store different food types efficiently and optimally.

More Space Inside, Same Size Outside with SpaceMax™

The fridge boasts SpaceMax™ technology, which provides 20 liters more storage capacity without increasing its exterior size. Thanks to high urethane insulation, the fridge’s walls are thinner, maintaining energy efficiency while offering ample space for various foods.

If you want to know more about the Bespoke TMF refrigerator’s innovations, freshness, and connectivity, and the freedom it offers in color choice and appliance management, visit The refrigerator is available at authorized Samsung Retail stores in major towns in the country and can also be purchased online from Samsung’s official website.

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