Samsung Goes AI, Rebooting Electronics for Smarter Living

Samsung Electronics as a leader in transforming the consumer electronics sector, views AI as essential for future innovations and is incorporating AI into a wide range of devices. Mr. Sam Odhiambo, Head of Consumer Electronics at Samsung Electronics East Africa, explains that AI is more than just a feature for Samsung. It’s a key element in creating new, personalized, and connected experiences for consumers.

The company’s strategy involves transcending traditional boundaries of devices, aiming to enhance users’ lives with smarter, more inclusive technologies. Samsung, producing over 500 million smart devices annually, is in a prime position to make AI a part of everyday life. Mr. Odhiambo emphasizes Samsung’s commitment to an open ecosystem, collaborating with partners to enhance AI experiences, highlighted by the SmartThings platform that connects millions of devices.

Samsung introduced the A-40% Energy Saving Washing Machine and EHS Mono R290 at IFA 2023, in Berlin, Germany.

Samsung’s decade-long investment in AI is visible in its products and services. The company not only aims to improve user experiences but also focuses on responsible innovation, emphasizing sustainability, accessibility, and reducing environmental impact.

Samsung’s AI-led innovations cover various categories, including visual displays, digital appliances, mobile experiences, and automotive technology. For instance, the Samsung Neo QLED 8K QN900D features an AI Processor, NQ8 AI Gen 3, which significantly enhances the viewing experience by upscaling content to 8K quality and sharpening fast-moving images. The device also includes features like Active Voice Amplifier Pro for optimized audio and Tizen OS Home for a personalized entertainment experience.

Samsung’s commitment to AI goes beyond technological advancement. The company is focused on security, resource circularity, and energy conservation, aiming for net-zero goals and using recycled materials in its products. This approach demonstrates Samsung’s dedication to sustainable practices.

Moreover, Samsung is dedicated to creating inclusive technology, ensuring its products meet the needs of a diverse range of users. Samsung’s focus on AI represents a commitment not just to technological progress, but also to empowering users and enhancing their lives.

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