Samsung Electronics East Africa and Jambojet, a prominent low-cost airline in Kenya, have launched a unique collaboration through the #GalaxyInTheSky campaign, which integrates innovation and customer engagement. This campaign features a Jambojet aircraft adorned with imagery of Samsung’s latest Galaxy S24 Ultra, symbolizing Samsung’s dedication to its consumers.
This initiative allows passengers and followers to engage by spotting and sharing images of the Galaxy-branded aircraft on social media, with opportunities to win special merchandise from both companies. Antony Hutia, the Head of Mobile Division at Samsung Electronics East Africa, expressed excitement about the partnership, emphasizing its role in celebrating the Galaxy S24’s success and thanking their customers.
The campaign not only highlights Samsung’s innovative efforts but also supports Jambojet’s expansion and enhancement of customer experiences, as noted by Jambojet CEO, Mr. Karanja Ndegwa. The collaboration aligns with Jambojet’s growth strategy and its investment in modern aircraft, aiming to boost regional travel accessibility and convenience.
Overall, the #GalaxyInTheSky campaign is a strategic move for both Samsung and Jambojet, aiming to enrich consumer interactions and reinforce their market presence in East Africa. Follow Samsung Kenya on social media to learn more about the campaign and how to get involved.
