Samsung Electronics East Africa will showcase its latest smart home technologies at the Kenya Korea Partnership Week 2024, taking place on October 1st and 2nd at JW Marriott, Westlands, Nairobi. The event, which highlights the economic collaboration between Kenya and Korea, will feature leading companies from both nations focusing on innovation, shared growth, and technological advancement.
Why Samsung
As part of its exhibition, Samsung will introduce an array of cutting-edge consumer electronics under the theme “Why Samsung,” highlighting how its smart home technology is shaping the future of home living. Key products include the 2024 Neo QLED 98-inch TVs, 47-inch Odyssey monitors, washing machines, and microwave ovens—designed to enhance modern living with efficiency and immersive experiences for Kenyan households.
Rahul Kochhar, Business Head, Consumer Electronics Division at Samsung Electronics East Africa, highlighted the significance of the Kenya Korea Partnership Week for fostering economic development: “This partnership week represents a fantastic opportunity to strengthen the Kenya-Korea relationship, showcasing technological advancements that not only enhance people’s lives but also contribute to economic growth. At Samsung, we are committed to providing Kenyans with innovative products that simplify their lives, increase productivity, and offer a glimpse into the future of smart home living.
Explore Samsung TVs Reach New Picture Heights
Growing Tech-savvy Population
The Kenya-Korea partnership has been instrumental in creating jobs and spearheading key infrastructure projects in Kenya, particularly in ICT and smart cities. Samsung’s ongoing investments in the region are central to these efforts, driving digital transformation and boosting local economies.
Sam Odhiambo, Head of Consumer Electronics Business in Kenya, Samsung East Africa, added: “Kenya’s dynamic market presents a unique opportunity for Samsung to introduce world-class solutions that cater to the needs of the growing tech-savvy population. Our focus is on delivering innovations that align with the aspirations of the Kenyan people, and this event allows us to connect directly with local business leaders, forging partnerships that will drive further technological adoption across the country.”
The Kenya Korea Partnership Week brings together businesses from both countries to explore new opportunities for collaboration, growth, and technological development. Samsung will use the event to engage with Kenyan business leaders, SMEs, and entrepreneurs, reaffirming its commitment to driving innovation in the region.
