Samsung Electronics East Africa Ltd. presented the 2024 range of TVs and sound devices at the Unbox & Discover event at Capital Club in Nairobi. The showcase included the latest Neo QLED 8K and 4K TVs, OLED TVs, and advanced sound systems.
Rahul Kochhar, Business Head of the Consumer Electronics Division at Samsung Electronics East Africa, emphasized the integration of AI in enhancing home entertainment. “We are pushing the boundaries of home entertainment by integrating AI to enhance traditional viewing experiences. This year’s TV lineup demonstrates our commitment to innovation, offering products that provide premium viewing quality while significantly enhancing our consumers’ lifestyles,” he said.
Neo QLED 8K: Clarity, Sound, and Smart Features
The Neo QLED 8K, the highlight of Samsung’s new line-up, features the advanced NQ8 AI Gen2 processor. This technology offers an eightfold increase in neural networks, ensuring exceptional detail in every scene. AI-driven features like 8K AI Upscaling Pro, AI Motion Enhancer Pro, and Real Depth Enhancer Pro enhance picture clarity and depth. Audio is equally impressive with Active Voice Amplifier Pro, Object Tracking Sound Pro, and Adaptive Sound Pro, all powered by AI.
Smart and Energy Efficient
Samsung’s new TVs, equipped with SmartThings AI, focus on energy efficiency. The AI Energy Saving mode can reduce energy use by 23%. The Neo QLED 8K QN800D is available in 65, 75, and 85 inches, while the Neo QLED 4K offers sizes from 55 to 85 inches.
Enhanced Integration and Personalization with Tizen OS
Samsung’s 2024 AI screens offer advanced connectivity and personalization. The Tizen OS creates a secure, connected ecosystem, making devices a central hub for all digital needs. Samsung TVs connect seamlessly with existing networks and devices, offering features like Smart Mobile Connect and SmartThings integration for an intuitive user experience.
Expansive Line-Up for Diverse Needs
Samsung’s 2024 line-up includes the Neo QLED 4K, OLED TVs, and the latest Q-Series Soundbar, Q800D. The Neo QLED 4K uses the NQ4 AI Gen2 Processor for stunning 4K resolution and features like Pantone Validated displays and Dolby Atmos. The new Glare-Free OLED TVs offer deep blacks and clear images, with Motion Xcelerator 144Hz enhancing gaming experiences. The Q-Series Soundbar provides a room-filling audio experience with Wireless Dolby Atmos and Sound Grouping.
This comprehensive range reflects Samsung’s commitment to innovation and customer-centric design.
