Samsung, in a new collaboration with Seatrees, uses its camera technology as a purposeful tool for coral reef restoration
Samsung Electronics is reinforcing its dedication to protecting the world’s oceans. This is through a new initiative that supports coral reef restoration efforts. Building on its work to reduce plastic waste by incorporating discarded fishing nets into Galaxy devices. Samsung is now collaborating with conservation experts to restore damaged marine ecosystems.
Partnering with the U.S.-based nonprofit Seatrees and the University of California San Diego’s Scripps Institution of Oceanography. Samsung is equipping local communities and researchers with advanced Galaxy mobile technology to improve coral reef monitoring and restoration.
Leveraging Technology for Ocean Health
Since introducing recycled fishing nets in the Galaxy S22 series. Samsung has incorporated over 150 tonnes of ocean-bound plastic into Galaxy devices. Now, the company is taking its sustainability efforts further by providing mobile technology to coastal communities in Fiji, Indonesia, and the United States to enhance coral restoration projects.
As part of this initiative, Samsung has developed “Ocean Mode”, an exclusive camera feature designed to optimize underwater image capture. This technology addresses key challenges in coral monitoring, such as motion blur and color distortion. It enables researchers to generate high-quality, data-driven insights for reef restoration.
Scaling Impact for a Sustainable Future
Coral reefs, which support 25% of all marine life, are at risk of disappearing by 2050 due to climate change and pollution. Samsung’s collaboration with Seatrees and UC San Diego aims to democratize reef monitoring and enhance restoration efforts through science-based interventions and mobile innovation.
“By integrating Galaxy technology into conservation work, we are helping to bridge barriers and scale the impact of reef restoration,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business at Samsung Electronics.
To date, over 11,000 coral fragments have been planted in restoration projects supported by Samsung, with ongoing plans to expand efforts globally. Through open collaboration and purposeful innovation, Samsung remains committed to preserving marine ecosystems for future generations.