Epson, the global leader in technology and imaging solutions, has named global music icon and humanitarian Shakira as its new brand ambassador for the Middle East, Türkiye, Africa, Central and West Asia – META-CWA region. The announcement marks a bold step in Epson’s mission to inspire creativity, drive inclusive innovation. It broadens access to transformative technology across emerging markets.
The collaboration is the centrepiece of Epson’s new regional campaign, “Imagine New Possibilities”. The campaign launches today across digital platforms, retail environments, and education-focused initiatives. Designed to engage youth, educators, entrepreneurs, and families. The campaign uses Shakira’s global influence to spotlight how technology can unlock human potential and fuel bold ideas.
“At Epson, we see creativity as a catalyst for change,” said Natalie Harrison, Regional Marketing Director, Epson META-CWA. “Shakira’s passion for self-expression and her unwavering commitment to education and empowerment perfectly mirror our core values. This partnership isn’t just about brand visibility it’s about creating lasting impact through innovation.”
Why Shakira
Beyond her celebrated music career, Shakira brings significant credibility to the partnership. A multi-Grammy and Latin Grammy Award-winning artist. She is also a UNICEF Goodwill Ambassador and founder of the Pies Descalzos Foundation, which provides quality education for vulnerable children in Latin America. Her advocacy for education and youth empowerment makes her a fitting ambassador for Epson’s regional vision.
In partnering with Shakira, Epson is sending a clear message: technology must be more than functional. It must be empowering, accessible, and purpose-driven. Whether it’s helping students bring their ideas to life or enabling small businesses to design and print more efficiently. Epson’s innovation is rooted in real-world impact.
This collaboration aims to deepen Epson’s engagement with creative communities, education ecosystems, and youth-driven programs across the META-CWA region. With Shakira as a symbol of possibility and transformation, Epson is reaffirming its belief that sustainable, inclusive technology can be a powerful force for good.
