Samsung has added 15 works from Tate to the Samsung Art Store. They have widen home access to modern and contemporary art through its 2025 TV lineup.
The new selection spans iconic 20th-century names and leading contemporary artists. Highlights include Roy Lichtenstein’s diptych “Whaam!”, Henri Matisse’s cut-paper composition “The Snail,” and Jackson Pollock’s “Yellow Islands.” The collection also features pieces by Mark Rothko and British painter Howard Hodgkin, alongside Peter Doig’s “Echo Lake” and “Ski Jacket,” and works by Beatriz Milhazes. Notably, Lichtenstein’s additions mark the first pop-art entries on the Art Store.
Tate joins existing partners such as the Art Institute of Chicago, the Museum of Modern Art [MoMA], and Madrid’s Thyssen-Bornemisza National Museum. For viewers, the result is a broader palette of movements pop, abstract expressionism, color field, and contemporary practice available to display at home.
“Providing people the opportunity to experience notable works in everyday spaces is a priority.” Said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Adding pieces from Tate supports that goal while complementing in-person visits.”
Samsung Art Store
The Art Store is available across Samsung’s current televisions, including QLED models and The Frame series. The Frame Pro built for displaying still imagery uses an upgraded Neo QLED panel and an Anti-Reflection Matte Display intended to reduce glare and maintain texture. A wireless connection box is designed to simplify setup by consolidating cables away from the screen. Users can choose from different sizes and changeable bezels to suit their spaces.
This year, access to the Art Store expanded to Neo QLED 8K, Neo QLED 4K, and QLED series. They have given more households the option to display curated artwork when the TV is not in use. Subscribers can browse museum collections, set single works or rotating playlists, and adjust settings to match ambient light.
By bringing a portion of Tate’s holdings to living rooms, the update offers a practical way to encounter well-known works Matisse’s color and shape, Pollock’s rhythm, Lichtenstein’s comic-book scale without replacing the value of seeing them in galleries. For many, it’s a convenient bridge: museum-recognized art, available on familiar screens, presented with tools that aim to make viewing straightforward at home.
