Mental health challenges are increasingly prevalent worldwide, with approximately 50% of disorders emerging before the age of 14 and 75% developing by age 25 [Nature]. Adolescents in Sub-Saharan Africa are particularly vulnerable, with 14.3% of children experiencing significant psychological difficulties [PLOS].
However, mental health literacy across the continent remains low, and stigma poses a persistent barrier, discouraging many from seeking the help they need. Early intervention is essential, yet young people often face compounded challenges, such as economic hardships and limited access to mental health services.
Explore Why TikTok Tightened LIVE Guidelines
TikTok Role in Mental Health Advocacy
In response, TikTok has strengthened its commitment to promoting mental health by investing in initiatives aimed at supporting its global communities. Earlier this month, the platform announced a partnership with the World Health Organization [WHO] to create reliable mental health content and combat misinformation. This initiative leverages the Fides network—a diverse group of healthcare professionals and trusted content creators—to provide accurate, accessible information.
Conversations around #MentalHealth, #SelfCare, and #MentalHealthMatters have flourished on TikTok, with nearly 50 million posts globally promoting mental well-being. The platform’s community also plays a crucial role in fostering awareness by sharing authentic stories and encouraging one another to prioritize mental health.
A notable example is Dr. Siyamak Saleh from South Africa, who collaborates with the WHO to lead impactful mental health discussions across the continent, setting a precedent for positive change through digital advocacy.
Here are 9 in-app solutions designed to help you stay safe on TikTok.
You Are Not Alone
A support page appears when users search for terms related to suicide or mental health. It offers local hotline contacts to encourage seeking help and remind users they are not alone.
Age Limits and Restrictions
TikTok is for users aged 13 and above. Content is restricted for users under 18 to create age-appropriate experiences.
Daily Screen Time Limits & Weekly Updates
Users can set daily limits to manage app usage. Weekly reports help track screen time habits, with optional notifications to stay informed.
Screen Time Dashboard
Provides detailed insights on how and when users interact with the app. This helps users monitor and adjust their digital habits for better well-being.
Screen Time Breaks
Prompts users to take breaks after prolonged use. It aims to reduce mental fatigue and encourage balanced engagement.
Prompts for Younger Users
Teens aged 13-17 are reminded to set limits if they use the app for over 100 minutes in a day. Encourages healthier usage habits and supports teen mental well-being.
Family Pairing
Parents can link their accounts with their teens’ to monitor screen time and adjust safety settings. It promotes a safer, balanced experience for younger users.
Well-Being Guides in the Safety Centre
Offers practical tips on managing screen time and supporting others facing mental health challenges. It is available year-round to foster healthy digital habits.
Sleep Reminders
Users can set reminders to mute notifications at bedtime. Notifications are automatically muted at night for users aged 13-17 to promote better sleep.
