Vision Plus, operated by Step Up Technologies. Launched Kenya’s first locally manufactured LED TVs at its new assembly plant in the Tatu City Special Economic Zone. With an initial capacity of 200,000 units annually and plans to scale up to 500,000. The facility positions Kenya as a regional hub for affordable, high-quality consumer electronics.
Speaking at the launch, Regina Ombam, Principal Secretary in the State Department of Trade, reaffirmed government support for local manufacturers:
“Our regional markets offer expansive opportunities for Kenyan businesses. Vision Plus’ investment sets the pace for homegrown electronics manufacturing and highlights where policy support can unlock even greater growth.”
Umesh Bhojwani, Managing Director of Step Up Technologies, said the plant will serve not only Kenya but also regional markets across the East African Community [EAC], COMESA, and AfCFTA.
“This facility boosts our production capacity, reduces costs through supply-chain efficiencies, and ensures a stable supply of TVs to local and regional customers. Beyond our own brands, we will also assemble TVs for international players such as Sony,” he noted.
Competitive Edge
- First mover: Kenya’s first locally assembled LED TVs.
- Scale & efficiency: Targeting up to 500,000 units annually with optimized logistics.
- Wide range: TVs from 24 inches to 75 inches.
- Regional reach: Serving EAC, COMESA, and AfCFTA markets.
- Technology transfer: Training hundreds of Kenyans in assembly, repair, and recycling.
- Value creation: Contract assembly for global brands.
With only 4.9 million of Kenya’s 12.1 million households owning a TV [2019 Census] and the market projected to hit 1 million units annually by 2028 [Statista, 2024], Vision Plus is strategically placed to expand access while driving local value creation.
“Our venture goes beyond manufacturing. It is about building skills, transferring technology, and positioning Kenya as a continental hub for consumer electronics,” added Bhojwani.
