YouTube has recently extended its reach to Kenya, introducing YouTube Music and YouTube Premium to provide an enhanced entertainment experience for users in diverse regions. This expansion, also reaching Ghana and Senegal, signifies a significant milestone in YouTube’s commitment to global accessibility.
Kenyan users can now enjoy YouTube Music’s extensive features, including access to over 100 million official songs, live performances, music videos, remixes, podcasts, and rare tracks. The app provides personalized recommendations, offline listening, and background play. Innovative features like Smart Search, Activity Bar, Explore Tab, Related Tab, and synchronized Song Lyrics contribute to a dynamic music exploration experience.
Addy Awofisayo, Head of Music, Sub-Saharan Africa at YouTube, emphasizes the unifying power of music, stating, “Music is a powerful force that can unite people beyond their geographical and language barriers; it brings joy and elevates the psyche.” The launch of YouTube Music in Kenya reflects YouTube’s dedication to connecting individuals with the music they love and exploring diverse musical preferences.
YouTube Premium subscribers in Kenya will enjoy ad-free viewing, background play, and the ability to download videos for offline viewing. Moreover, Premium subscribers automatically gain access to the premium version of YouTube Music, enabling ad-free and offline music listening on the dedicated YouTube Music app.
YouTube Premium [Individual] is priced at KES 419, while the Family plan costs KES 669. An inclusive package, the YouTube Premium Bundle, is available at KES 499, with the Premium Family plan priced at KES 949. YouTube Premium encompasses uninterrupted access to both YouTube and YouTube Music.
This expansion aligns with YouTube’s commitment to innovation and the global exchange of culture. By launching in Kenya, Ghana, and Senegal, YouTube aims to offer a more engaging and personalized experience for music and video enthusiasts. The introduction of YouTube Music and YouTube Premium in these regions is poised to enrich the entertainment landscape and cater to the diverse tastes of users.