Safaricom in collaboration with Standard Investment Bank and ALA Capital Limited, has officially launched Ziidi MMF. This is a money market fund integrated with M-PESA to provide a simple, faster, and smarter way for customers to invest and grow wealth.
Ziidi MMF allows users to invest funds directly from their M-PESA wallets into a unit trust account, earning daily interest to grow their wealth. Since opening to the public in December 2024, the fund has already attracted over 450,000 users with over KES 2.85 billion in assets under management.
Regulated by the Capital Markets Authority [CMA], Ziidi MMF highlights Safaricom’s commitment to financial inclusion by making wealth creation accessible to everyone.
“Ziidi MMF is part of our ongoing efforts to expand M-PESA beyond payments and promote financial wellness. ‘Ziidi ni Ziidi’ reminds us that every little step counts towards prosperity, empowering individuals to achieve their financial goals on their own terms.” Stated Dr. Peter Ndegwa, CEO, Safaricom PLC.
How to Invest with Ziidi Fund
Customers can start investing with as little as KES 100 via the M-PESA App or by dialing 3345#. Ziidi MMF offers:
- Daily visibility of interest earned.
- Flexibility with free deposits and withdrawals.
- Transparency and simplicity for worry-free investments.
“Our partnership aims to deliver exceptional returns and enhance financial inclusion, aligning with the government’s bottom-up economic transformation agenda.” Emphasized James Wangunyu, Founder & Managing Director, Standard Investment Ban.
“Ziidi MMF reflects Safaricom’s commitment to innovation and responsible investing, providing every Kenyan the opportunity to achieve their financial goals.” Added Sean Gichuru, Chief Investment Officer, ALA Capital.
The fund also includes features like locked accounts to prevent unplanned withdrawals, ensuring greater financial discipline. Safaricom plans to introduce more solutions to promote financial health and security for its customers.
For more information, customers can visit the M-PESA App or dial 3345# to begin their investment journey.