Zoho Corporation announced early access to Zoho CRM for Everyone, a groundbreaking set of features designed to make CRM accessible to all teams involved in customer operations. The company also revealed major upgrades for professional developers and app development teams, including new services in Catalyst, its pro-code full-stack development platform, and the general availability of Zoho Apptics, an application analytics solution for iOS, macOS, Android, and other platforms.
Veerakumar Natarajan, Country Head of Zoho Kenya, emphasized the importance of unified solutions for businesses to optimize value and gain a competitive edge. Zoho CRM for Everyone aims to unify all customer operations teams, enhancing customer experience by allowing various teams to collaborate within the CRM. This integration helps reduce gaps in coordination, improve response times, and enhance customer interactions.
Zoho CRM for Everyone includes Team Modules and Requesters, allowing business teams to create and manage their own workflows within the corporate IT framework. The redesigned user interface improves usability and accessibility, catering to diverse needs.
Catalyst, Zoho’s development platform, now offers early access to new features such as Signals, a NoSQL Database, Slate, and a CI/CD Pipeline. These tools streamline development processes and integrate seamlessly with Zoho and third-party applications, providing a transparent and scalable pricing model.
Zoho Apptics offers a comprehensive digital analytics platform, consolidating app usage, performance, user engagement, and growth metrics. It supports multiple platforms and prioritizes data privacy, ensuring responsible use of analytics without compromising user privacy.
By democratizing CRM and enhancing development and analytics capabilities, Zoho continues to innovate and support businesses in optimizing their operations and improving customer experiences.