Levis Ryan Macharia runs digital marketing for Samsung Electronics East Africa across 13 markets. His days are built around information nobody bothered to organize. WhatsApp threads, meeting notes, email chains, campaign decks, all scattered across whichever app they landed in first. Techfolio spoke with him about what actually changed once his team started using the Galaxy AI Marketing Workflow tools built into their Samsung phones, and how much of that change was genuine time saved rather than a feature list.
How Galaxy AI Marketing Workflow Cuts Repetitive Work
Macharia’s clearest example is the smallest one. After a regional meeting, he used to work through his notes, WhatsApp conversations, emails and shared documents one at a time, pull out the actions, then rebuild them into a brief. Turning that into a presentation was a separate step again.
Now he uses Writing Assist on the device to go straight from scattered notes to a workable draft. He doesn’t need to start from a blank page. “It is removing those small repetitive steps throughout the day, which becomes significant when you’re managing multiple markets,” he said. He’s careful not to oversell it: the saving on any single task is a few minutes, not a transformation. The value shows up in how often that few minutes repeats.
Where this Workflow Centralizes Scattered Information
Regional digital marketing generates a lot of loose material. Campaign reports, creative assets, meeting notes, market updates, all living in different tools. Macharia says the real cost was never the information itself but the context-switching. Moving between a cross-functional meeting, a campaign review and a leadership presentation without losing track of where something sits.
Note Assist and Transcript Assist on the Galaxy device now do the organizing for him, summarizing and surfacing what he needs instead of making him reconstruct it from memory. For a team spread across 13 markets that rarely sits in the same room, that matters more than it sounds: a colleague in another country doesn’t have to sit through a full recording or read pages of notes to catch up.
Why it Speeds Up Approvals
The clearest before-and-after is sign-off. Campaign work that’s ready to launch still needs input from several stakeholders, and that used to mean a long email chain and attachments, with someone working through everything before deciding. Now the team compresses that thread into a short summary that spells out the ask before anyone has to dig through it.
Macharia is explicit that the Galaxy AI Marketing Workflow tools don’t make the decisions. “They reduce the time it takes a person to understand what they are being asked to decide,” he said. That’s a narrower claim than most AI-at-work pitches make, and it’s the reason his account is worth taking seriously: the technology is speeding up understanding, not replacing judgment.
Taken together, his four examples describe the same shift from a different angle each time: less time assembling information, less time hunting for it, and less time waiting on a decision. None of it is dramatic on its own. Add it up across 13 markets and a team that rarely works in the same room, and the minutes start to matter with Galaxy AI Marketing Workflow.
