Guaranty Trust Bank [Kenya] Ltd has launched GTMalkia. This is a banking solution designed to support the financial wellbeing and long-term aspirations of women across Kenya. The product aims to close the gender gap in premium banking by providing women with tools that empower, educate, and reward.
GTMalkia is more than just a bank account it’s a platform for women seeking more value, flexibility, and financial control. From earning interest on savings to access to exclusive wellness perks. GTMalkia is tailored to meet the unique needs of women as they balance careers, families, entrepreneurship, and community impact.
“Today’s woman isn’t just saving for now she’s planning for generations.” Said Jubril Adeniji, East Africa Regional Managing Director of Guaranty Trust Bank Ltd. “With GTMalkia, we’re creating a space where women can grow their wealth, invest in their wellbeing, and share the benefits with their daughters.”
To promote early financial literacy, GTMalkia includes a GTBinti sub-account, allowing mothers to open savings accounts for their teen daughters. These come with personalized debit cards, mentorship tools, and workshops designed to build confidence and independence from a young age.
Key Features of GTMalkia Include:
- Interest-earning savings accounts for women and teen sub-accounts.
- Access to premium GTBank World Credit and Gold Debit Cards.
- Annual Women’s Financial Literacy Conference.
- Sub-account for teens [GTBinti] with mentorship tools.
- Health check-ups and end-of-year luxury vacations for top savers.
- Exclusive discounts at wellness and lifestyle outlets.
- Gift vouchers through a “Refer a Friend” rewards program.
Kenyan women continue to play a pivotal role in the country’s economic engine contributing nearly 50% of the workforce and excelling in both formal and informal sectors. As the number of middle- to high-income women in Kenya grows currently estimated at over 36% of 387,000 top earners the demand for personalized financial solutions is more urgent than ever.
“Empowerment isn’t just about what we do today it’s also about preparing the next generation,” Adeniji added. “While GTMalkia begins with women and girls, we’re also developing solutions to ensure every young person regardless of gender—can grow into a financially confident future.”
