Kenya AI Strategy [2025–2050] marks a bold vision to transform the country into a continental tech powerhouse. As AI shifts from a backroom concept to a national imperative, what does this mean for mobile and consumer tech in Kenya? We spoke with Anthony Hutia, Head of Mobile Experience at Samsung Electronics East Africa, to unpack how AI is redefining devices, digital ecosystems, and local innovation starting with the smartphones in our hands.
Kenya AI Strategy [2025–2050] is ambitious, aiming to make the country a continental hub. From an industry perspective, what does this shift mean for the mobile and consumer tech sector?
The strategy marks a turning point in how we view AI from a specialized back-end function to a national enabler. For mobile and consumer tech, this is especially significant. Smartphones and wearables are often the first touchpoints for people to experience AI in action, from voice assistants to health tracking. This shift positions these devices as critical tools in expanding access to AI-driven services and driving innovation locally.
One of the strategy’s pillars is expanding AI infrastructure. How can the industry support this, particularly in terms of hardware, platforms, or access?
AI infrastructure isn’t just about data centers. It includes devices that perform on-device processing and make AI accessible at scale. The industry can contribute by ensuring wider availability of AI-capable hardware and by collaborating across sectors, telcos, OEMs, developers to reduce barriers related to cost and connectivity. Supporting localized platforms and digital ecosystems is equally essential for sustainable impact.
We support the responsible development and use of AI. Engaging in regulatory dialogue both locally and globally is essential to ensure that progress in AI aligns with ethical standards and protects user rights. In product development, especially with our newer devices, data privacy and user consent remain a top priority, helping build user trust as AI capabilities evolve.
Local talent development is another strategic goal. How can the industry go beyond hiring and contribute to real ecosystem growth?
Building a thriving AI ecosystem requires long-term investment in people. That means supporting education, upskilling, mentorship, and innovation at the grassroots level. Developers, particularly those building mobile solutions for local needs, need visibility and support. Partnerships between the public and private sector will be vital in turning talent into lasting impact.
Finally, where do you see the most immediate opportunities for AI to make a difference, particularly through mobile and consumer technology in the Kenyan context?
Wellness is already a clear use case. AI in wearables is helping users better understand their health and habits. Over time, this can inform broader health strategies. Education is another major opportunity. AI can support real-time translation, speech-to-text, and personalized learning. This is all through mobile devices, which are already central to how most Kenyans access the internet. The reach exists now it’s about creating solutions that are trusted, relevant, and rooted in local needs.
In short, the AI Strategy shifts mobile and consumer tech from “nice-to-have smart features” to core national infrastructure. Companies that localise, protect user data and deliver edge-AI experiences will win the next decade in Kenya.
Techfolio Editorial
