The vibrancy of campus life takes a digital turn this month as PUBG MOBILE, Oraimo, and Boomplay converge at Kenyatta University – KU from 22nd to 24th October for the latest stop of the Oraimo Campus Tour a high-octane fusion of gaming, music, and youth expression.
For three days, KU will transform into a hub of entertainment and e-sports, where gaming enthusiasts and music lovers meet under one roof. Students will get to experience the fast-rising intersection of mobile gaming and pop culture. A space increasingly defining the future of youth marketing and digital communities in Africa.
At the heart of the event is the PUBG MOBILE Campus Tournament – KU Squad Edition. Student teams will battle for top honors. Winners stand to walk away with smartphones and accessories courtesy of Oraimo. This move is both a nod to the growing mobile gaming economy and an investment in the student tech ecosystem.
Beyond the screens, the lineup of live acts including DJ Lyta, Ssaru, Dyana Cods, Unspoken Salaton, and Wenda Wazimu. They will bring an entertainment punch that reflects Kenya’s evolving youth soundscape. A space where Gen-Z audiences increasingly oscillate between digital and live experiences.
The activation also features giveaways and social engagement challenges. PUBG MOBILE is tapping into short-form video culture through a TikTok campaigns. They are encouraging students to document and share their experiences under an official event hashtag.
Beyond Sponsorship
While Oraimo and Boomplay’s participation highlights their deepening engagement with campus audiences, the underlying story is about how gaming and entertainment brands are shaping new consumer pathways using live events to blend digital fandom, lifestyle branding, and grassroots community building.
Observers say such collaborations mark a shift from traditional sponsorships toward co-created youth experiences, where brand loyalty is earned through immersion rather than exposure. PUBG MOBILE’s growing campus footprint across Africa signals its intent to entrench mobile gaming not just as recreation, but as a cultural movement.
As the KU edition unfolds, one thing is clear: this isn’t just another promotional event it’s a snapshot of how digital entertainment, mobile technology, and youth creativity are converging to redefine what connection and competition mean for a generation raised on screens and sound.
