oraimo Kenya is widening its play from mobile accessories to a broader lifestyle technology ecosystem. The brand seeks to capture rising demand for affordable smart devices across audio, wearables, personal care, home, and baby care categories.
The company used its Innovation Gala 2026 in Nairobi to showcase a wider product pipeline as a shift from its traditional power and audio base. They are offering buyers connected, practical, and price-accessible devices that fit daily routines.
From Accessories To Everyday Use
oraimo Kenya has built strong recognition in personal audio, smart watches, and charging products. Its latest expansion, however, points to a more ambitious category strategy. The showcase included fast-charging devices, wireless audio products, smart watches, grooming tools, home items, kitchenware, outdoor lifestyle products, and baby care devices such as breast pumps, feeding bottles, and sterilizers.
The brand’s strategy appears aimed at increasing relevance across more moments in the consumer’s day. It also gives local retailers and distributors more products to sell under one familiar brand name.
SpaceBuds 2 Leads oraimo Kenya Push
A key focus was the physical launch of the oraimo SpaceBuds 2. Its the brand’s new flagship earbuds. The device comes with spatial audio, hybrid active noise cancellation, AI-supported features, and real-time Swahili-English translation through the app.
The product is positioned for practical urban use, including noisy commutes, calls in busy environments. The company has also linked the earbuds to Jesse Ray. He is a Grammy-winning mixing engineer associated with Burna Boy’s Twice as Tall, as part of its sound-tuning story.
Kevin Yuan, CEO of oraimo Audio, said the company is expanding into smart home, personal care, and maternal tech to meet the needs of fast-moving African consumers.
SpaceBuds 2 and the wider oraimo range will be available through oraimo Kenya stores. Including Hotpoint, Miniso, Carrefour, China Square malls, Panda Mart, China Village, and the brand’s online marketplace.
