Safaricom Ziidi money market fund platform has won the Best Fintech and Digital Commerce Innovation Award at the 2026 Global Mobile Awards – GLOMO. This was announced during Mobile World Congress in Barcelona.
The recognition places the Kenyan innovation among leading global financial technologies transforming how people save, invest and manage money digitally.
Safaricom Ziidi was selected from a shortlist of five global finalists. The platform stood out for expanding access to investment opportunities through mobile technology. It allows more Kenyans to save and invest directly from their phones.
By integrating investment services within the M-PESA ecosystem. Safaricom Ziidi platform enables users to move easily from saving to investing without needing traditional brokerage channels.
“This global recognition is a proud moment for Safaricom and for Kenya.” Said Stephen Chege, Chief Corporate and External Affairs Officer at Safaricom. “Ziidi reflects our commitment to using technology to create real financial opportunities for customers.”
Expanding Access to Investing Through Mobile
Digital platforms such as Ziidi are helping lower barriers that have historically kept many people out of capital markets.
Traditionally, investing required high minimum balances, complex processes and access to financial institutions. By placing investment tools inside everyday mobile financial services, fintech platforms are making wealth-building options easier to reach.
Ziidi allows users to access money market investments through a mobile interface already familiar to millions of M-PESA customers.
Safaricom Ziidi Powering New Financial Services
The platform, supported by next-generation digital infrastructure. It enables faster processing, improved security and the rapid rollout of new financial products.
Technology partners have helped build Safaricom Ziidi systems that allow real-time transactions and scalable financial services across Safaricom’s ecosystem.
The Global Mobile Awards, a top mobile industry’s top recognition program. It celebrates innovations shaping the future of digital connectivity and services.
Safaricom Ziidi GLOMO Awards recognition signals the growing global impact of mobile-driven financial innovation emerging from Africa.
