Samsung “Join the flip side” Campaign Teases Next-Gen Foldables

Samsung Electronics has recently launched a new global film as part of their “Join the flip side” campaign. This exciting campaign provides glimpses and teasers of the upcoming generation of Galaxy devices, scheduled to be unveiled at the highly anticipated Galaxy Unpacked 2023 event later this month.

Continuing the theme from the first ‘Join the flip side’ video released in September last year, the new campaign video builds upon the concept, urging individuals to embrace their fascination with innovation. In a playful and enjoyable manner, the videos showcase the unique possibilities offered by foldable devices and how they challenge the traditional notion of a smartphone.

The latest campaign video highlights the perceived obstacles people face when considering a departure from the ordinary, despite recognizing the compelling advantages awaiting them on the other side. Samsung, through this campaign, invites consumers to break free from the norm and embrace new and extraordinary experiences on the flip side.

Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics, shared her thoughts, stating, “The flip side goes beyond being just a device; it represents a way of thinking and living.

It opens up a new and boundless world where incredible experiences await those who dare to step beyond the confines of convention and venture into something new. With the Galaxy Z series, Samsung provides innovations that defy norms, redefining the capabilities of a smartphone and pushing the boundaries to create a fresh realm of experiences.”

You can watch the captivating new season 2 video of “Join the flip side” below and make sure to stay tuned for Galaxy Unpacked 2023 on July 26th at 8:00 p.m. KST/ 1:00 p.m. CAT, where Samsung will unveil their meticulously crafted mobile experiences that push the limits of innovation. The event will be broadcasted live on Samsung Newsroom.

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