Simwood, a UK-based software-defined carrier, has introduced a new WhatsApp for Business voice integration. It is aimed at reshaping how telecom operators, MSPs and platform providers deliver communication services. The move connects enterprise users to WhatsApp’s more than three billion global users. The WhatsApp Voice offers a fresh path for carriers to grow revenue in a fast-changing digital market.
The integration, now live on Simwood’s production network. It enables direct voice call routing between WhatsApp and unified communications platforms such as Microsoft Teams and SIP-based systems. The company says this will make it easier for service providers to plug WhatsApp into existing enterprise communication setups without major changes.
Beyond calling, Simwood’s service also offers two-way WhatsApp messaging. Messages can be delivered through its API or linked to AI-powered conversational tools able to handle both text and voice interactions. This gives businesses a way to manage customer engagement across channels while keeping security, compliance and auditability intact key concerns for large enterprises and regulated sectors.
The integration blends WhatsApp calling, messaging, and conversational AI into one programmable layer for operators
Executives say the integration can help carriers and MSPs stand out in competitive markets. With WhatsApp widely used across Africa, including by small businesses and consumers, the ability to offer verified, encrypted and high-quality communication could unlock new commercial opportunities. Additional features such as call recording, sentiment analysis and AI-driven agents aim to strengthen that value.
“WhatsApp is where billions of conversations already happen,” said Simon Woodhead, Simwood’s CEO. “We’re making it part of the carrier ecosystem… unlocking new revenue without adding complexity.”
A major differentiator is Simwood’s decision not to require number allocation or porting. Any WhatsApp for Business account, anywhere, can activate the service immediately.
Simwood CTO Charles Chance framed the release as part of a broader shift away from slow, legacy telecom models. “Our WhatsApp integration is the next step. We’re breaking down barriers between platforms and giving operators tools for truly unified communications.”
With a single API and Bring-Your-Own-Carrier options, Simwood positions the solution as a fast, programmable layer for building new enterprise communication services across global markets including Africa’s rapidly expanding digital economy.
