Safaricom has reported a True Value of KES 1.1 trillion, according to its latest 2025 Sustainable Business Report. The company’s total contribution to Kenya’s GDP during the year stood at KES 809 billion.
The growth in True Value reflects increased benefits for customers, agents, and merchants through M-PESA, higher investment in community programs, and expanded economic impact through Safaricom’s capital and operational spending.
True Value measures a company’s full economic, social, and environmental impact beyond financial profit helping to track how business activities contribute to national development and sustainability.
“Over the past 25 years, Safaricom has evolved into a purpose-led technology company guided by one mission: to transform lives. Sustainability remains central to this mission,” said Dr. Peter Ndegwa, CEO, Safaricom PLC. “Now in our 14th year of reporting, we continue to align our impact with the Sustainable Development Goals.”
Themed “Anchored on Purpose, Accelerating a Digital Future,” this year’s report highlights Safaricom’s focus on connectivity, innovation, and inclusion covering achievements in environment, social impact, and governance.
Key Highlights
Environment
- 830,000 trees planted and 694 hectares restored across eight counties, engaging 4,000 community members.
- 2.3 million trees grown to date, toward a 5 million target by 2030.
- Achieved CDP A-List recognition for climate action and supplier engagement.
- Recycled 190 tons of e-waste and 62 tons of plastic via M-PESA Green Points [99% recycling rate].
- Fenced 15km of Kakamega Forest for conservation.
Social
- Smartphone users on the Safaricom network grew from 22.9M to 27.4M.
- 9 startups supported through the Spark Fund Accelerator.
- KSh 945M in credit disbursed via Digifarm, with 36% of loans to women and 17% to youth.
- Smartphone ownership increased from 44% to 50%, driven by Lipa Mdogo Mdogo.
- Gender balance achieved: 51% male, 49% female, with 45% women in senior leadership.
- 3.6% of staff are persons with disabilities.
- AI-driven customer personalization boosted mobile data revenue by 15.2% and usage by 14%.
Governance
- Achieved ISO 27701 certification for Privacy Information Management [PIMS].
- Improved transparency through IFRS and GRI disclosures.
- Recorded 87% fraud reduction using AI; helped identify and report 14 poaching-related cases to the Financial Reporting Centre.
