Visa has teamed up with Carrefour, operated by Majid Al Futtaim in Kenya, to offer exclusive discounts and giveaways to Visa cardholders shopping on weekends.
During the campaign, Visa cardholders can receive assorted giveaways for purchases of KES 5,000 or more at participating Carrefour stores on weekends until 18th August 2024. Additionally, they can save KES 500 on online orders of KES 4,000 and above through the Carrefour app on weekends until 15th September 2024.
Eva Ngigi-Sarwari, Visa’s Country Manager for Kenya highlighted the partnership’s goal to reward loyal Visa users and enhance the shopping experience. She emphasized that the initiative is part of Visa’s broader strategy to boost digital payment adoption and provide seamless payment solutions.
Christophe Orcet, Regional Director for East Africa at Majid Al Futtaim Retail, noted that the partnership aligns with their commitment to offering added convenience and value to customers. He emphasized that combining Visa’s payment technology with Carrefour’s extensive retail network aims to create a rewarding shopping experience.
The campaign taps into the growing trend of digital payments, with the Central Bank of Kenya reporting nearly 5 million card transactions at POS terminals in February 2024.