Hayo secured an exclusive partnership with Zamani Telecom to manage application-to-person [A2P] SMS monetisation and security. The company aims to tighten fraud controls and boost telecom revenues in Niger.
Under the agreement, Hayo will deploy its SMS firewall and testing tools across Zamani’s network to detect grey routes and block bypass traffic. It will also ensure business messaging flows through authorised, billable channels.
A2P SMS messages are sent by apps, banks and digital platforms to users. They remain a key source of income for African operators. But grey routing and fraud often divert traffic away from official gateways, cutting into earnings.
Hayo’s firewall identifies and blocks such traffic in real time. Only approved routes are allowed to terminate on the network. This helps operators charge correctly and reduce leakage.
The system also includes daily penetration tests, artificial inflation traffic [AIT] detection and simulated one-time password messages to stress-test the network.
Growing Demand from Global Platforms
The partnership will support reliable delivery of SMS traffic from large technology firms including Alibaba, Apple, Google, Microsoft, Meta, Temu and TikTok, which rely on secure channels to send alerts, login codes and customer notifications.
Hayo says improved pricing strategies will also prioritise higher-value traffic and boost volumes over time.
“Our A2P monetisation strategies and SMS firewall solutions ensure operators are free from fraud and blocking illegitimate sources.” Said Feraz Ahmed, CEO of Hayo. He added that the model creates long-term, sustainable growth.
Zamani Telecom, formerly Orange Niger, serves more than three million customers nationwide across mobile, fixed and internet services.
According to Paul Loveridge, the deal will help the operator “maximise the value of all traffic” as telecom markets grow more complex.
